When we think about developing an application of excellence, we must have some concerns. Logic, which executes business rules behind the scenes is one of them. But the main factor is to make the App easily usable. That is, allows the user to interact with it intuitively, eliminating the need for long training. This is exactly where the importance of UX and UI comes in.
The UI is the most visible part of any software. Therefore, we need to dedicate even more elaborate care to its creation. Thus, we facilitate the way the user relates to the App.
So, when we talk about the interface, we are not just referring to the design of the screens. We also thought about carefully planning the entire user experience. The goal is to eliminate unnecessary steps. With this, we obtain a smooth and friendly flow, which instinctively guides the user to the objective of the application.
Importance of UX and UI: what’s the difference between them?
Confusion is common between the terms UI, which stands for user interface design, and UX, which refers to user experience (UX) design. That is, UX is a broader concept and has its built-in UI.
In summary, UX design is the process that design teams use to create products that provide meaningful and relevant experiences to users. That is, it involves the design of the entire product acquisition and integration process. As well as aspects of branding, design, usability, and function.
In the words of Dan Norman, (Design Thinker, Cognitive Scientist, and Design Guru) who coined the term “User Experience”:
“No product is an island. A product is more than the product. It is a cohesive and integrated set of experiences. Think about all stages of a product or service – from initial intentions to final thoughts, from first use to help, service and maintenance. Make them all work together perfectly.”
And why at Resolve are we so concerned and detail-oriented with the user experience in the products we develop? We know the importance of UX to meet user needs. In this sense, the goal is to provide positive experiences that keep users loyal to the product or brand. In addition, a meaningful user experience allows you to define the customer journeys on your website that are most conducive to business success.
Undoubtedly, a well-thought-out and executed UX project results in greater sales conversion! As well as loyalty and referrals. Eventually generating savings in user resources, resulting in a greater perception of value.
Need to develop an App or website that is not only functional but also easy to use and beautifully designed? We SOLVE it for you!
To learn more about our services, call 11 3135-6457. We are located at R. Fidêncio Ramos, 100, Vila Olímpia, São Paulo – SP.